Who We Are

“The LifeWIRE Messaging Platform is an integral part of a broad and continually expanding support network for on-going and long-term chronic and member wellness needs. A secure cloud-based interactive software solution that creates connectivity with, and is responsive to, multiple intake and access points. The platform engages with an end user, such as a service, through their mobile phones through automated, pre- programmed managed exchanges which assist them providing feedback, follow-up or outreach in achieving their intended outcomes.  Responses can be free form or controlled to measure status and when responses fall outside established parameters, 3rd party notification is automatically triggered by the system

LifeWIRE was developed under the careful guidance of some of the most senior thought leaders in the mobile health (mHealth) field. Founder Howard Rosen is a regular speaker at international symposia (HIMSS), has addressed the US Congressional committees, written the guidelines for Ontario`s `Taking Ontario Mobile` policy initiative and has been called upon by the Canadian federal government to represent the country in international trade and policy meetings on health innovation. Research Director Dr. William Harms has advised and been lead investigator on research with the Veterans’ Administration, the Altarum Institute along with extensive work with Health and Human Services and 25 years of Fortune 500 senior management experience. LifeWIRE’s extended team of business leaders and partners allows us to create solutions and keep on top of changing standards across the country and around the world.

Howard Rosen, MBA

Founder & CEO

Howard invented and developed the LifeWIRE communication platform in 2005 and has been refining it in the years since. A Schulich MBA with over two decades of experience in media and entertainment as a film and television producer,  Howard had a unique perspective from which to approach the issue of treatment adherence and patient engagement from which LifeWIRE evolved.

Howard has been named one of the top 100 Innovators of the Next Century (Rockefeller Foundation) and one of the Top 30 mHealth Innovators of by the mHealth Alliance (United Nations Foundation). In addition, Howard speaks regularly at conferences, graduate schools at leading Universities as well as teaching post-graduate courses based on LifeWIRE.

Committee/Board Memberships:

Member – mHIMSS Task Force

Member – MEIC Mobile Advisory Board


Email – hrosen@lifewiregroup.com

Twitter – https://twitter.com/LifeWIREConnect

LinkedIn – http://www.linkedin.com/in/howardrosen129

Vizify – https://www.vizify.com/howard-rosen-mba

Don Whitbeck


With over 30 years in the industry. Beginning his career in Sales at HP, Don sold to Fortune 500 companies as well as SME’s, he then moved into Marketing and Operations at Sun Microsystems, then Global Branding and Marketing at IBM.  While with an Internet Security start-up, Don drove marketing and sales into 44 countries.  While CEO at an Internet software development firm, Don oversaw the creation and delivery of one of the worlds’ first Internet banking systems as well as the worlds’ first internet based equity trading platform. Don co-founded a venture capital firm, founded an internet based logistics company and founded a digital marketing agency. He’s taken the helm at two publicly traded Enterprise software firms, raised over $50M in financings, recruited sales, marketing, finance, IT, development and operational executives as well as grown, acquired, sold and divested companies.


Email: – dwhitbeck@lifewiregroup.com

Mike Braham


A former United States Marine Corps Officer and Fighter Pilot, with a unique blend of corporate experience operationalizing new business units for matrixed enterprise organizations in healthcare, telecommunications, and crisis management industries, Mike has extensive expertise is building high-performance teams, and has been a leader in public and private enterprise level organizations as well as smaller VC backed firms. Mike formerly led Magellan Federal, a division of Magellan Healthcare. As Magellan Federal’s senior executive, Braham was responsible for revenue growth, profit and loss performance, and led the development and execution of the sector’s strategic and operating plans that included over 1500 employees on over 300 facilities in 13 countries. Before Magellan, Mike served as Chief of Staff and Head of Strategy and Innovation, Head of Member Engagement and Digital Assets for Aetna’s $8 Billion dollar Medicare Division. Earlier in his career, Mike served in several executive roles in healthcare, communications and crisis management, including positions at Cox Communications and Marsh & McLennan.


Email: – mbraham@lifewiregroup.com

Bill Danis


After becoming a chartered accountant with Deloitte, Bill joined a Toronto-area accounting firm, where he became a partner.  Bill pursued an opportunity to run a $20 million multi-divisional retail operation in the Caribbean. Returning to Canada, Bill worked in venture capital for 15 years, working with Royal Trust, Working Ventures and Greybrook Partners, a company that he co-founded. Most recently, Bill spent nine years working in the healthcare field, initially as CFO of Med-Emerg International, a publicly traded $25 million healthcare services company and subsequently as the SVP – Operations and Finance of AIM Health Group, a $70 million healthcare services company.


Email: – bdanis@lifewiregroup.com

Syd Cappe

Chief, Business Initiatives

Syd brings to LifeWIRE over four decades of experience straddling health sciences and media innovation. With a Masters in Human Kinetics, Syd has created original work in health promotion having worked directly with some of the defining leaders of the modern concept of wellness. He has conducted original North American research on workplace health as well as early and recent work on the issues and impact of an ageing population. Over the past thirty years he has operated businesses in motion picture and television production, international sales and distribution, in marketing, finance and technology. In every case he has been responsible for breaking new ground, delivering sector innovation, setting new industry standards, and executing award-winning work. Syd brings LifeWIRE an active understanding of the evolving connections between and within media and technology and the broad and complex world of health care.


Email – scappe@lifewiregroup.com

Twitter – https://twitter.com/LifeWIREConnect

LinkedIn – http://www.linkedin.com/pub/syd-cappe/13/500/24a

William D, Harms, PHD

Director of Research

Dr. Harms is a thought leader in healthcare design, statistics and information technology. After holding various roles in Fortune 50 corporations, including CEO, CIO, and COO, Dr. Harms attended Oxford Graduate School. Receiving both Master’s and Doctoral credentials, he went on to serve various staff and faculty positions, including teaching Graduate-level statistics, research design and the integration of information technology in research. Dr. Harms  served as State Project Director for Federal Grants and as the in-house Project Analyst and Mental Health Consultant for the Wyoming Department of Health, Mental Health and Substance Abuse Services Division. In the federal arena, Dr. Harms held the position as the Technical Assistance and Training Director for the Department of Health and Human Services Substance Abuse and Mental Health Services Administration.


Email: – bharms@lifewiregroup.com

LinkedIn: – http://www.linkedin.com/pub/william-bill-harms/29/31a/25a